Skills: copywriting, UX/content design, conceptual thinking, strategic approach, storytelling, video production, Figma
Quickly diving into complex projects and always exploring uncharted waters
My dog Maxi
I shape and carry that voice across every touchpoint. From UX flows and in-app copy to landing pages and ads, I work with design and product teams to create a cohesive story that ties up all the loose ends
Between the lines, I’m walking my dog, writing poetry, traveling and visiting lighthouses around the world (like that one in Sicily)
Sr. Copywriter & Content Designer
Content Design for Mercuryo. My signature thing is building a dialogue between the product and the person. I use buttons as a kind of mental reply they can “give back” to us. Every time the app seems to read their mind, it creates a little perfect match.
A few more examples where Mercuryo’s TOV really shines: everywhere, we switch to a friendlier tone, because as an industry, crypto is stressful enough. In our flows, we guide the person and smooth the edges so they feel reassured that we’ll sort everything out.
Example 1: In-app notification for Yandex.Drive, car-sharing app. The brand gained recognition for its unique tone of voice, which I helped develop. In 2020, no one dared to speak in that way, making us pioneers in the field. My in-app notifications about new car launches were especially viral, someone even published a collection of it
Example 2: Chain of warning messages for Yandex.Drive, a car-sharing app. Quite often, users were driving a bit recklessly. If that became a habit, the system would send warning messages with one goal — to encourage more careful driving. It was a somewhat disappointing form of communication for users, so the challenge was to stay within the brand's TOV while delivering a strong message at the same time
Example 3: UX copy for Bookmate, reading app. The brand's mission is to intrigue and encourage people to read. I developed a Tone of Voice and guidelines, and one of the methods i used is turning the in-app experience into something enchanting as the books itself
Example 4: UX copy for Notcoin, a Telegram mini-app. It’s a Web3 project about mining crypto through gaming and building a community for millennials and zoomers. The tone we chose is quite relaxed and playful, a perfect match for the audience
As part of the "Just Whistle" launch campaign, I created a video that makes everyone go "Hmm" when they see Jiffy's prices
In this one, I took the action to the racetrack because, somehow, all the car-sharing users feel like Formula 1 drivers. A patented technology called Drivematics helps understand a person's driving style to prevent car accidents and even improve driving skills
I love making videos, and the lower the budget, the more fun it is. In 2019, car-sharing was a new concept for the Russian audience, so I created a video to explain what it is and how a regular car turns into a high-tech car-sharing vehicle. I used Edgar Wright's cuts and speed to make a boring routine pretty enjoyable
That one was made for the B2B audience of the Maps app to show them the benefits of using extra ad tools in order to be more visible and stand out among their competitors
To promote the new season of The Walking Dead, I created an interactive, immersive quest to re-engage viewers after a long break. Using Alice (a Siri-like voice assistant), players had to make critical decisions—enter the dark basement or block the zombies with closet supplies, search for a weapon or find a secret exit. Alice guided them through a storyline filled with twists, hidden Easter eggs, and multiple endings—leading to a long-awaited rescue… or not.
To celebrate Moscow's birthday, I (as a creator) organized a party with Russian symbols in augmented reality all around the city. People could see them using the Yandex.Maps app (similar to Google Maps) and celebrate the Day of the City at the same time. Our low-budget landing page is still live
olesiabudak@gmail.com
